SMS Marketing Direct

The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between SMS peer entities such as short message service centers and/or External Short Messaging Entities. It is often used to allow third...

Introduction The SMS message, as specified by the Etsi organization (documents GSM 03.40 and GSM 03.38), can be up to 160 characters long, where each character is 7 bits according to the 7-bit default alphabet.Eight-bit messages (max 140 characters) are...

Initial conceptThe idea of adding text messaging to the services of mobile users was latent in many communities of mobile communication services at the beginning of the 1980s. The first action plan of the CEPT Group GSM, approved in December 1982,...

Traditionally, marketing has been about training the market, en masse, about the benefits of your product or brand. Internet-based marketing has helped to turn that process into a two-way dialogue between the customer and the brand. SMS (or mobile)...

SMS is a very effective marketing tool and has the capability to let you address your customers individually. Other than being such a personal medium of advertisement, SMS is very cost effective and compared to TV ads, you can literally guarantee the...