<?xml version="1.0" encoding="UTF-8"?><rss version="0.92"> <channel><title>SMS Marketing Direct</title><link>http://www.smsmarketing.biz</link> <description>Yet Another SMS Marketing System</description> <lastBuildDate>Sat, 24 Jul 2010 13:18:20 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language><item><title>Short message peer-to-peer protocol</title> <description><![CDATA[The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between SMS peer entities such as short message service centers and/or External Short Messaging Entities. It is often used to allow third parties (e.g. value-added service providers like news organizations) to submit messages, often in bulk. SMPP was originally designed [...]]]></description><link>http://www.smsmarketing.biz/2010/07/24/short-message-peer-to-peer-protocol/</link> </item> <item><title>SMS and the PDU format</title> <description><![CDATA[Introduction The SMS message, as specified by the Etsi organization (documents GSM 03.40 and GSM 03.38), can be up to 160 characters long, where each character is 7 bits according to the 7-bit default alphabet.Eight-bit messages (max 140 characters) are usually not viewable by the phones as text messages; instead they are used for data [...]]]></description><link>http://www.smsmarketing.biz/2010/07/21/sms-and-the-pdu-format/</link> </item> <item><title>Implementing MongoDB at Shutterfly</title> <description><![CDATA[A good presentation about the usage of MongoDB vs Oracle in Web 2.0. The video is from Blip.tv Kenny Gorman&#8217;s MongoSF presentation about implementing MongoDB at Shutterfly.]]></description><link>http://www.smsmarketing.biz/2010/07/21/implementing-mongodb-at-shutterfly/</link> </item> <item><title>History of SMS</title> <description><![CDATA[Initial concept The idea of adding text messaging to the services of mobile users was latent in many communities of mobile communication services at the beginning of the 1980s. The first action plan of the CEPT Group GSM, approved in December 1982, requested &#8220;The services and facilities offered in the public switched telephone networks and [...]]]></description><link>http://www.smsmarketing.biz/2010/07/20/history-of-sms/</link> </item> <item><title>Relational Database-as-a-service</title> <description><![CDATA[With all the hype going around scalable database, a company named FathomDB decided to provide database as a service in Rackspace and Amazon EC2. It is very exciting if you are already with Rackspace or Amazon but not so interesting when you are hosted somewhere else as latency will kill your application. But if your [...]]]></description><link>http://www.smsmarketing.biz/2010/07/20/relational-database-as-a-service/</link> </item> <item><title>SMS gets personal with people</title> <description><![CDATA[Traditionally, marketing has been about training the market, en masse, about the benefits of your product or brand. Internet-based marketing has helped to turn that process into a two-way dialogue between the customer and the brand. SMS (or mobile) marketing takes this one step further by taking the anonymity out of the interactive service. With [...]]]></description><link>http://www.smsmarketing.biz/2010/07/09/sms-gets-personal-with-people/</link> </item> <item><title>Tokutek Announces TokuDB 4</title> <description><![CDATA[Just when I thought I am almost done testing the TokuDB 3.0 they decided to release TokuDB 4.0. I will have to re do my test for the new version as I want to use the latest version as fortunately I have not yet started any database design yet for the sms marketing software. Sigh! [...]]]></description><link>http://www.smsmarketing.biz/2010/07/07/tokutek-has-released-the-new-version-of-tokudb-storage-engine-for-mysql/</link> </item> <item><title>Why use SMS as a marketing tool ?</title> <description><![CDATA[SMS is a very effective marketing tool and has the capability to let you address your customers individually. Other than being such a personal medium of advertisement, SMS is very cost effective and compared to TV ads, you can literally guarantee the targeted customer has read the marketing material sent by SMS. Lets look at [...]]]></description><link>http://www.smsmarketing.biz/2010/07/07/why-use-sms-as-a-marketing-tool/</link> </item> <item><title>List of Databases to be evaluated</title> <description><![CDATA[I have finally come up with a list of databases that I am going to evaluate for the sms marketing software MySQL with TokuDB Engine Mongo DB Redis HyperTable As the language of choice is going to be PHP, I will try in combination of the DB and PHP and will select the one which [...]]]></description><link>http://www.smsmarketing.biz/2010/06/22/list-of-databases-to-be-evaluated/</link> </item> <item><title>Objective of selecting the right database</title> <description><![CDATA[There is so many free databases out there but getting the right one for the job is pretty difficult. So I decided to list my objective / requirements of the database for the sms marketing software projects are ACID Compliant Fast Read / Write Speeds as it is a very database intensive application Scalable i.e. [...]]]></description><link>http://www.smsmarketing.biz/2010/06/17/objective-of-selecting-the-right-database/</link> </item> </channel> </rss>
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