Posts Tagged ‘campaign

Traditionally, marketing has been about training the market, en masse, about the benefits of your product or brand. Internet-based marketing has helped to turn that process into a two-way dialogue between the customer and the brand. SMS (or mobile)...

SMS is a very effective marketing tool and has the capability to let you address your customers individually. Other than being such a personal medium of advertisement, SMS is very cost effective and compared to TV ads, you can literally guarantee the...